Case Study

Asia Regional Campaign Planning, Branding, Social Media and Strategy for Heifer International for the International Year of Cooperatives 2025

Asia Regional Campaign Planning, Branding, Social Media and Strategy for Heifer International for the International Year of Cooperatives 2025

Overview

Seeding Strength wanted to establish a strong brand identity and grow their presence on social media platforms. The goal was to create a cohesive visual brand and launch campaigns that drive engagement, awareness, and community interaction.

Tezzeract executed a full-cycle branding and social media campaign, including brand strategy, content creation, visual design, and platform-specific posts to attract and engage the target audience.

The Challenge

The project required:

  • Developing a consistent and memorable brand identity
  • Creating content tailored to social media platforms
  • Engaging a target audience in health & wellness
  • Boosting online visibility and interaction
  • Measuring and optimizing campaign performance

The challenge was to combine strategic branding with creative content execution that resonates with the audience and drives measurable engagement.

Our Approach

1. Brand Development

  • Designed a visual identity aligned with Seeding Strength’s mission
  • Defined brand voice, messaging, and guidelines
  • Created templates for consistent use across platforms

2. Social Media Campaign

  • Developed a content calendar for consistent posting
  • Produced graphics, videos, and interactive posts for engagement
  • Launched campaigns on Instagram, Facebook, and other platforms
  • Monitored analytics to optimize posts and audience interaction

Key Features Delivered

  • Cohesive brand identity and visual guidelines
  • Social media content strategy and calendar
  • Engaging posts including graphics, videos, and animations
  • Audience engagement monitoring and campaign optimization
  • Increased brand recognition and social presence

Results & Impact

  • Strengthened Seeding Strength’s brand identity
  • Increased social media engagement and follower base
  • Delivered measurable results in brand awareness and community interaction
  • Established a scalable framework for ongoing campaigns