Asia Regional Campaign Planning, Branding, Social Media and Strategy for Heifer International for the International Year of Cooperatives 2025

Overview

Seeding Strength wanted to establish a strong brand identity and grow their presence on social media platforms. The goal was to create a cohesive visual brand and launch campaigns that drive engagement, awareness, and community interaction.

Tezzeract executed a full-cycle branding and social media campaign, including brand strategy, content creation, visual design, and platform-specific posts to attract and engage the target audience.

The Challenge

The project required:

Developing a consistent and memorable brand identity

Creating content tailored to social media platforms

Engaging a target audience in health & wellness

Boosting online visibility and interaction

Measuring and optimizing campaign performance

The challenge was to combine strategic branding with creative content execution that resonates with the audience and drives measurable engagement.

Our Approach

1. Brand Development

Designed a visual identity aligned with Seeding Strength’s mission

Defined brand voice, messaging, and guidelines

Created templates for consistent use across platforms

2. Social Media Campaign

Developed a content calendar for consistent posting

Produced graphics, videos, and interactive posts for engagement

Launched campaigns on Instagram, Facebook, and other platforms

Monitored analytics to optimize posts and audience interaction

Key Features Delivered

Cohesive brand identity and visual guidelines

Social media content strategy and calendar

Engaging posts including graphics, videos, and animations

Audience engagement monitoring and campaign optimization

Increased brand recognition and social presence

Results & Impact

Strengthened Seeding Strength’s brand identity

Increased social media engagement and follower base

Delivered measurable results in brand awareness and community interaction

Established a scalable framework for ongoing campaigns