Search Engine Optimization

Training Overview

The fact of the day that more than 80 percent of visitor traffic is delivered to websites through search engine shows you how rewarding training in SEO can be. In the highly competitive world of ecommerce, SEO classes are recognized for delivering quantifiable benefits to your SEO learning in online business systems.

Training Outline

Understanding SEO

  • What is Search Engine Optimization (SEO)?
  • Why does my website need SEO?
  • Why is Search Engine Marketing important?
  • Why can't the search engines figure out my site without SEO?
  • Can I do SEO for myself?
  • Search Engine Statistics
  • Examples popular Search Engines
  • SEO Challenges
  • The SEO Process
  • SEO Alternatives

Ranking factors

  • On-Page Factors
  • Off-Page Factors

Keyword Research

  • Keywords domination
  • Selecting keyword
  • Keyword in On-Page Optimization
  • Keyword Cannibalization
  • Keyword Strategy
  • Keywords and Language
  • Keyword Research Process
  • Keyword tools
  • Keyword Abuse

SEO Content Development

  • Types of SEO Content
  • Develop an SEO Content Strategy
  • Topic Idea Generation
  • Content Writing Ideas
  • Keyword related content
  • primary principles of conducting a search
  • Meta Tag
  • Title Tag
  • An Ideally Optimized Web Page
  • Body Tags
  • The Perfectly Optimize page
  • SEO URL Structure
  • Indexable content

Website Essentials

  • Domain Selection
  • Domain Name Options
  • Domain registration period
  • Sub-domains
  • Subfolders
  • Top-Level Domains
  • Hosting Options
  • Custom Site Design or Third-Party Software
  • Website Usability
  • Website Accessibility

Redirection

  • SEO Best Practice
  • 301 Redirect
  • Redirecting specific files and folders from one domain to another
  • Canonicalization
  • Redirecting Canonical Hostnames

Links

  • Internal Links & Location in Site Architecture
  • Crawl-able link structures
  • Anchor Text
  • Why page may not be reachable
  • Crawling and indexing

Search Engine Primer

  • How Do Search Engines Determine Importance?
  • People vs. search engine
  • Google, Yahoo! , Bing
  • Types of Search Engines and Web Directories
  • Search Engine Anatomy
  • Search Engine Rankings

Search engine marketing

  • What is search engine marketing (SEM)?
  • What are paid listings?
  • PPC vs. "Organic" SEO
  • internet marketing strategies
  • SEO and SEM
  • Maintenance
  • Best Practices for Ranking #1
  • Basic Tips & Optimization Techniques
  • Google AdWords
  • Google AdSense
  • SEM and SEO Unison

Site Map

  • Understanding Sitemaps
  • Guidelines for Sitemaps
  • Sitemap index file
  • Sitemap extensions (video, images, News ...)
  • Site Map Tool
  • HTML Sitemaps
  • XML Sitemaps

Good Site Vs. Bad Site

  • Search intent flavors
  • Search page intents

Duplicates Content

  • Examples of Duplicate Content
  • Tools for Diagnosing Duplicates
  • Tools for Fixing Duplicates
  • Should I Change My URLs for SEO?

SEO Tools

  • Internet Business Promoter (IBP)
  • WEBCEO
  • SEO Power Suite
  • Semrush
  • Alexa

Webmaster and Analytics Tools

  • Google Webmaster Tools
  • Bing Webmaster Tools
  • Google Analytics

Internal Ranking Factors

  • Analyzing SERPs
  • On-Page Ranking Factors
  • On-Site Ranking Factors

External Ranking Factors

  • External Links
  • Broken Outbound Links
  • Article and Press Release Account Creation
  • User Behavior Patterns
  • Website Performance and Website Age

link building

  • What is link building
  • One way linking
  • Reciprocal link
  • Three way link building
  • Link Signals
  • Social Sharing
  • Resources To Carry Your Link Building
  • Link Building Strategies
  • Link Exchange Site
  • Bad Ways to Build Links

White Hat SEO and Black Hat SEO

  • Understand White Hat SEO
  • White Hat SEO Tips and Tricks
  • Understand Black Hat SEO
  • Sparmdexing
  • Tricks of Black Hat SEO

Google SEO Algorithm

  • Google Panda
  • Google Penguin
  • Google Algorithm Change History

Web Stats Monitoring

  • Web Server Logs and Formats
  • Popular Web Stats Tools
  • Using WebLog Expert
  • Using AWStats
  • Using Webalizer
  • Tying Searches to Individual Web Pages
  • Web Spider Patterns
  • User Patterns

Robots Exclusion Protocol

  • Understanding REP
  • Creation of robots.txt
  • Understanding the robots.txt Format

Social Networking Phenomenon

  • Social Platforms and Communities
  • Social Media Strategy
  • Using Automation
  • Google and Social Media Sites

Search Engine Spam

  • Understanding Search Engine Spam